People Counting

Monitoring of head count in a shopping mall or a retail outlet should preferably be a continuous process. However, this may not be possible due to reasons beyond the control of retailers. Hence, the next best alternative is to conduct counting on a periodical basis.

SkyWave Engineering provides ad-hoc counting surveys using the state-of-the art Video Traffic Counter.

Monitoring of human traffic can be done during promotional/sales period. At the end of the monitoring period, the reporting software will produce full reports with graphic presentation for retailers

Advantages:

Marketing

Promotion/Sales effectiveness can be quantified.
Promotional scheduling can be assessed.

Budget Allocation

Justification of promotion/sales/marketing spending.